What you want is a PPC ninja, not just someone with bo staff skills.
Here are 9 ways to tell if a “PPC expert” is really an expert—how to tell the “ninjas” from the non-ninjas, or “nonjas” if you will.
1. What’s Their Business IQ?
No one wants a stupid ninja. A smart ninja knows his objective and how to navigate the obstacles and booby traps between him and his goal. Same goes for PPC experts
