Domino’s is now where everybody knows Norm’s name, with one tap of a mobile phone!
Domino’s is best known for delivery but also has a big and growing carryout business. This campaign promotes Pie Pass, which asks people who placed online carryout orders to tap the app when they pull up to the store. Clicking “I’m here” alerts the Domino’s staff that a customer has arrived. Then, they can get the order ready and greet the customer by name.
The concept is that with Domino’s Pie Pass, you might as well be a regular. Patrons are asked to check in before they walk in so the chain can get specific carryout orders ready for you to bypass the line and get in and out fast. The spot has a simple premise in its twist on the iconic shouts of “Norm!” whenever he’d arrive at Cheers, actually making it happen required more detailed work many might imagine.
The action features Norm and is done to the theme from Cheers.
